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Health Technology and Aging Care
Health Technology and Aging Care

Health Tech + Aging

Bringing New Products to Market

Strategy and Execution


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What We Do

Services Provided


-Market and Industry Research

-Market Segmentation
-Determine Commercial Potential

-Competitive Analysis

-Distribution and Sales Strategy

-Go-to-Market Plans

-Project Management
-Market Development 

-Strategic Partnerships

Clients Served

Growth stage companies in these industries:

-Health Technology

-Senior Care Products and Services

-Caregiving Organizations 

-Consumer Wellness 

Due Diligence

-Investor due diligence evaluation of market and technology

-Advise on emerging technology and market trends

-Identify technology market gaps

-Market scan and gap analysis

-Identify acquisition targets 

-Exit strategies

Who We Are

Denise Yarmlak, Principal

Denise is the Principal Consultant at MedTech BizDev where she and a team of outside experts collaborate to advise health technology and senior care innovators, investors, healthcare organizations to help them succeed in the growing Longevity Market.

We help companies develop and launch new products, services, business models, and care models based on market and customer research insights.

We develop go-to-market strategies, create and manage marketing programs and manage complex projects.

Author of the forthcoming book,

How To Profit In The Older Adult Market

Broad and Deep Experience

Denise has 20 years' experience as a marketing executive and consultant commercializing new products and health technologies in B2B, B2B2C and B2C markets for industry leading corporations and startups.

She directed the initial product launch at three, venture-backed startup health technology companies, one leading to an IPO.

Her experience includes:

-Managing cross functional teams; advertising, market research and PR agencies

-Researching markets and determining commercial potential of products and services based on user research 

-Analyzing clinical, regulatory, and economic issues 

-Developing go-to-market plans for new health technology products, software and medical devices

Contact Us

Let's Connect

MedTech BizDev

1547 Palos Verdes Mall, Suite 230, Walnut Creek, California 94597, United States

(925) 323-3767